Cristina Garcia · Athlete, Influencer & Talent Relations

Talent Strategy

Darc Sport · 2023 – Present · Los Angeles

Athlete & Influencer Programs

Built Darc Sport's athlete and ambassador program into a real revenue driver. Signed and managed 200+ talent, scaled the SHE Athletes women's roster, and ran multi-million dollar talent budgets across campaigns and product drops.

4.9x

Return On Budget

200+

Athletes Managed

60.5M

IG Reach

+64%

Women's Roster Growth

01 / 05

Brand Storytelling

Darc Sport · Big Sur, CA · 2024

Wish You Were Here

Led a major collection launch from concept to set. Wrote and ran the multi-phase email sequence, curated thousands of submissions to a finalist group, and produced 300 people in Big Sur. Owned budget, travel, styling, and product seeding for the entire roster.

6,000+

Submissions

150

Finalists

300

Produced On Set

#1

Selling Collection

02 / 05

Festival Activation

The Diverse Agency · Coachella Valley · 2023

Electrolit at Coachella

Built and managed a five-zone activation across two festival weekends. Guerrilla sampling in the crowds, on-grounds presence, talent basecamp, main grounds visibility, and branded pool parties in Palm Springs both weekends.

125K

Daily Attendees

2

Weekends

5

Activation Zones

6

Days On Ground

03 / 05

Earned Media

The Diverse Agency · Orange County, CA · 2023

Electrolit at the OC Marathon

Led a four-day activation as Electrolit's official electrolyte sponsorship. Directed the ambassador street team, brand assets, and broadcast hand-offs, and worked the press on-site to land coverage across every major LA outlet.

42.7M

Impressions

85

Media Placements

20K+

Participants

5

TV Networks

04 / 05

International Expo

Darc Sport · Birmingham, UK · 2024

Arnold UK

Established Darc Sport's first major international expo at the Arnold Sports Festival UK. Sourced UK vendors, ran the booth, coordinated international travel for the team, and produced an on-location gym shoot tied to the event.

3

Days On Ground

UK

Market Entry

Booth

+ Gym Shoot

1st

International Expo

05 / 05

I build unforgettable influencer programs & experiences backed by undeniable results.

The Lineup

Athlete & Influencer Programs

Wish You Were Here

Electrolit at Coachella

Electrolit at the OC Marathon

Arnold UK

Expos, Festivals & Tours

Brand Activations & Marketing Campaigns