Athlete & Influencer Manager

Cristina
Garcia

Building athlete programs, executing multi-level events, and turning brand vision into measurable results · from first contract to final campaign.

Get in Touch View Work
14+
Events Executed
5+
Programs Managed
360°
Campaign Ownership
Brands & Clients
300+
Athletes & Ambassadors · Domestic & International
14+
Events & Expos Executed
5
Program Tiers Built from Zero
4K+
Submissions · 2026 Athlete & Ambassador Search
3+
Years · End-to-End Ownership

Operations
meet relationships

With over three years of experience at the intersection of talent management and brand marketing, I specialize in building athlete and ambassador programs that deliver measurable business results · from initial strategy and program architecture to on-the-ground event execution and full campaign ownership.

At Darc Sport, I designed and currently oversee a multi-tiered talent ecosystem spanning athletes, brand ambassadors, legend partners, next-of-kin collaborations, and pay-per-post affiliates. This includes drafting contractual agreements, establishing commission structures, and developing the operational frameworks and reporting systems that keep every program running at scale.

My value is end-to-end ownership: talent sourcing, negotiation, and onboarding; content strategy and creative briefs; travel and logistics coordination; budget management; winner selection; and monthly performance reporting. From exclusive Mr. Olympia activations to Coachella brand experiences · I deliver across every stage of the campaign lifecycle.

Areas of Expertise

01

Athlete Program

Full lifecycle management · structure design, commission frameworks, and agreements across:
Athletes · Next of Kin · Legends

02

Influencer Program

End-to-end program ownership · outreach, onboarding, and performance tracking across:
Ambassadors · Affiliates · Pay-for-Post

03

Event & Expo Execution

End-to-end execution of multi-level events, expos, and activations across the US and internationally.

04

Campaigns & Photoshoots

Product seeding, content briefs, winner selection, and complete itinerary management for talent and staff.

05

Travel & Logistics

Full hotel and travel coordination for athletes, staff, and campaign winners across all programs.

06

Budgeting & Payments

Budget creation, monthly sales reporting, and all program payments and reimbursements.

07

Guerrilla Marketing

Multi-market activations for Electrolit, Darc Sport, and Diverse Marketing Agency across NorCal, SoCal, and Arizona.

Program StrategyTalent ManagementContract NegotiationEvent ProductionBudget ManagementCampaign ManagementProduct SeedingContent BriefsTravel LogisticsInfluencer OutreachOnboarding & ProspectingMonthly ReportingCommission StructuresAthlete RelationsExpo ActivationsPhotoshoot CoordinationExclusive MerchandisePay-per-Post AffiliatesGuerrilla MarketingBrand ActivationWorkflow Automation
Tools & Platforms
GRIN Shopify ShipBob Microsoft Office Excel PowerPoint Google Workspace Google Sheets Slack Asana Notion Canva Adobe Acrobat DocuSign Zoom Calendly Instagram TikTok Meta Business Suite LinkedIn Gmail / Outlook

Why Hire Me

I build programs from zero

I didn't inherit a playbook · I wrote one. At Darc Sport I designed the entire athlete and ambassador ecosystem from scratch: frameworks, agreements, commission tiers, onboarding flows, and reporting systems that now run at scale.

I execute, not just plan

Strategy means nothing without follow-through. I'm hands-on at every event · managing booths, briefing talent, coordinating vendors, and troubleshooting in real time. From pre-production spreadsheet to post-event recap, I own it all.

I think like a brand

I understand both sides of the table. I negotiate for talent while protecting brand objectives, ensuring every partnership, activation, and campaign drives measurable value · not just impressions.

I operate across industries

Fitness, streetwear, automotive, entertainment, CPG. I've executed activations for Darc Sport, Electrolit, Harley-Davidson, Von Dutch, and Civil Regime · adapting quickly to each brand's voice, audience, and standards.

Featured Work

Darc Sport Mr Olympia 2024 Wolves Club Booth
Expo · Booth Activation
Darc Sport Wolves Club · Mr. Olympia 2024
Las Vegas, NV · 2024
Darc Sport Mr Olympia 2025
Expo · Custom Athlete Merch
Darc Sport × Mr. Olympia 2025
Las Vegas, NV · 2025
Harley Davidson Darc Sport Photoshoot
Brand Campaign · Photoshoot
Harley-Davidson × Darc Sport
Los Angeles, CA
Darc Sport WrestleMania Campaign Winners
Campaign Winner Experience
Darc Sport × WrestleMania
Las Vegas, NV · 2026
Darc Sport Batman Giveaway LA
Guerrilla Marketing · Giveaway
Darc Sport · Batman Giveaway
Torrance & Los Angeles, CA
Darc Sport Memento Mori LA Coliseum
Multi-Level Event · Nightlife
Memento Mori · LA Coliseum
Los Angeles, CA · 2024
Von Dutch Darc Sport Las Vegas
Pop-Up · Athletics 5K
Von Dutch × Darc Sport
Las Vegas, NV · 2026
Electrolit Coachella
Brand Activation · Guerrilla
Electrolit · Coachella
Palm Springs, CA
Expo Fit Weekend Mexico City
Expo · Multi-Level Event
Expo Fit Weekend
Mexico City, Mexico · 2026
Civil Regime ComplexCon Las Vegas
Expo · Nightlife Hosting
Civil Regime × ComplexCon & Darc Sport Nightlife
Las Vegas, NV
She Darc Sport Galentines
Photoshoot · Event Production
She Darc Sport · Galentine's
Torrance, CA · 2026
Darc Sport Thanksgiving Giveaway
Community Giveaway · Product Seeding
Darc Sport · Thanksgiving Giveaway
Long Beach & SFV, CA · 2025
Cake Brand Activation Palm Springs
Brand Activation
Cake · Brand Activation
Palm Springs, CA
To Live and Die Giveaway LA
Brand Activation · Guerrilla
To Live & Die · Giveaway
Los Angeles, CA · 2026
Swipe or use arrows ↔

Experience

2023 · Present
Darc Sport & Athletics

Athlete & Influencer Manager

Athlete Programs · Events · Campaigns · Operations
  • Led the 2026 Darc Sport Athlete & Ambassador Search · 4,000+ submissions reviewed, finalists selected, and the entire program owned from launch to final selection
  • Manage a combined 300+ athletes and ambassadors across all programs · domestic and international
  • Designed and manage 5+ tiered programs: athletes, ambassadors, legends, next-of-kin, and pay-per-post affiliates
  • Built every program framework from scratch · agreements, commission structures, and performance reporting
  • Automated content tracking, deliverable management, product seeding, and creator payments through GRIN
  • Execute all events, expos, and multi-level activations · including budgets, activation plans, and breakdown sheets
  • Own campaign winner process end-to-end: emails, submissions, winners, and all travel
  • Produce content briefs for athletes across all programs and coordinate full photoshoots
  • Product seed all drops, expos, events, and campaigns for Darc Sport and Athletics
  • Handle all hotel and travel booking for athletes, staff, and campaign winners
  • Track bodybuilding show calendar and created exclusive Olympia athlete merchandise
  • Produce monthly sales reports and manage all program payments and reimbursements
Concurrent
Diverse Marketing Agency

Brand Ambassador & Activation Manager

Ambassador Programs · Multi-Market Activations · Event Execution
  • Managed 300 brand ambassadors nationwide
  • Led guerrilla marketing activations for Electrolit across 5 markets nationwide
  • Managed Electrolit guerrilla teams across NorCal, SoCal, and Arizona
  • Executed multi-level brand activation at Coachella (Palm Springs)
  • Produced on-the-ground activations for the LA Marathon
  • Produced on-the-ground activations for the OC Marathon
  • Executed brand activation for Day Trip Festival
  • Coordinated ambassador onboarding, scheduling, deliverables, and field reporting

Education & Certifications

Education

[Degree · e.g., B.A. Marketing]

[University Name] · [Year]
[Optional: honors, relevant coursework, or activities]

Certifications & Languages
  • GRIN Platform · Creator Management
  • [Add additional certifications: HubSpot, Google Analytics, etc.]
  • Languages: English (native), [Spanish?]

What People Say

[Replace with a real quote · e.g., "Cristina single-handedly built our athlete program from the ground up. She's the most thorough operator I've worked with."]

[First Last]
[Title · Company]

[Replace with a real quote · from an athlete, ambassador, or brand partner about working with you.]

[First Last]
[Title · Company]

Open to new opportunities

I'm currently open to roles in talent management, influencer marketing, athlete partnerships, and brand activations. If you're building a team that needs someone who can own programs end-to-end and execute at a high level · I'd love to connect.

Based in Los Angeles · Open to LA, remote, and select hybrid roles

cc.garcia0890@gmail.com Download Resume
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